Beauty rental space opens in Middletown

The 5,500-square-foot space has seven rooms and four open-floor spaces available to rent by local beauty professionals. Luana King/PROVIDED

Credit: Provided

Credit: Provided

The 5,500-square-foot space has seven rooms and four open-floor spaces available to rent by local beauty professionals. Luana King/PROVIDED

A business offering rental spaces for beauty professionals is now open in Middletown at 1971 Central Ave.

Matt King, co-owner, said the space is meant for local beauty professionals looking to expand their business, and he hopes they will eventually “outgrow” the space.

“I hope that they become successful enough where they leave and then they’re buying other properties in Middletown,” King said.

King, who lives in Middletown, and co-owners Mark and Karen Welch bought the former First Financial Bank building about five years ago, but work started on The Beauty Bank in October 2024.

Mark and Karen also own SoZo Hair, Spa & Wigs in West Chester Twp.

The "vault" room is available to rent for $400/week. Luana King/PROVIDED

Credit: Provided

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Credit: Provided

King owns a real estate company and has invested in eight residential properties in Middletown, but The Beauty Bank is his first commercial real estate venture.

After meeting with a Fairfield business owner with a similar beauty rental model, King, Mark and Karen decided on The Beauty Bank concept.

“We said, ‘Why don’t we put a business in here and go really, really, really high end and continue to impact the surrounding areas?’” King said. “So, that’s what we did.”

The floor itself cost $20,000, and King said buying the building and renovation has been a $300,000 investment.

Four open-floor spaces are available to rent for $145/week. Luana King/PROVIDED

Credit: Luana King

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Credit: Luana King

“We didn’t spare any expense when it comes to this building,” he said.

The 5,500-square-foot space has a finished basement where services expand, and there is a possibility of a drive-thru ice cream or coffee addition.

The Beauty Bank offers luxury booth and suite rentals for beauty and wellness professionals, according to its website.

One private room and one open-floor space have been rented, and two additional private rooms are on hold.

King hopes the competitive pricing will help give renters a “boost” of self-confidence.

The exterior of The Beauty Bank at 1971 Central Ave. Luana King/PROVIDED

Credit: Provided

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Credit: Provided

Seven total rooms and four floor stations are available:

  • Vault room: $400/week
  • Corner suite (2 windows): $320/week
  • Private rooms (with windows): $220/week
  • Floor stations (open floor plan): $145-160/week

Those wanting to rent space must provide a business license, apply online and can personalize their space with the help of The Beauty Bank’s management team.

Medspa professionals, aestheticians, cosmetologists and barbers are wanted for the space.

The space includes keyless entry; shared shampoo stations and a washer/dryer for tenant use; a break room with a kitchenette; an onsite ATM in partnership with First Financial Bank ; and weekly online rent payment.

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